Success Stories
We provide personalized, out-of-the-box (and into the cloud), dynamic solutions that support your growing business. Balancing the numbers and technology, so you don’t have to.
Find out how we’ve helped our clients:
Company Details:
BroadVision Marketing
Inbound Marketing Consultants
Contact:
Jon Sooy, CEO / Co-Owner
Company Objective:
Just as every new business goes through growing pains, BroadVision was no exception. In 2013, CEO and co-owner Jon Sooy found himself wearing the financial hat for the company. While it is common for business owners to jump into such a role, he struggled with running this part of the business, worrying about cash flow and not seeing the big picture.
Jon adds, “I was treating the business bank account as if it were a gas tank, always checking the gas gauge to see the fuel level. It was exhausting. Can we do things? Can we hire someone?”
Invoicing, receivables, payroll, reconciliations were all adding up to extra hours for Jon, leading to a decision between studying to become a CFO or handing-off responsibility to better BroadVision. There was no feedback, advice, forecasting, help, or strategy provided. With significant growth occurring, change was needed.
Hoping for change doesn’t equate to change, only actions can create opportunity. It took some convincing, but Jon relinquished most of the financial stressors and now wishes he would have done so much earlier.
The Momentum Solutions:
The ability to now work from anywhere with constant access to the dashboard with real-life financials has provided a huge stress relief for Jon and everyone at BroadVision. The peace of mind has created a more relaxed environment.
Momentum knows at times we need more, meeting with us even twice a week to ensure we are keeping up with our growth and development.
“I tended to be scared to hire someone, always worried it wasn’t the right time financially. The insights Momentum continually lays out lets me confidently choose what’s right for BroadVision in the moment.”
“Momentum provides a granular look at our numbers, allowing us to make more intelligent decisions.”
“It is just wonderful to have that safety net of expertise when it comes to our books.”
Jon Sooy, CEO / Co-Owner of BroadVision Marketing
Company Details:
People415
A Management Consulting Firm
Contact:
Becky Barton, CEO / Founder
Company Objective:
Utilizing QuickBooks, Becky was handling all the accounting herself. Invoicing was unscheduled and her books were not being closed regularly. End-of-year tax spreadsheets were undesirable, and Becky knew that she was doing too many things without doing them well. Through word-of-mouth, Momentum was highly recommended, and business has never been the same.
The Momentum Solutions:
Initially, Becky contacted Momentum to take invoicing off her hands; however, she quickly understood the value being presented. Momentum broke down the performance of People415, granting Becky the insight needed for exponential growth and future forecasting. Regular review meetings combing through the previous month’s financials are an integral part of understanding revenue, projecting growth targets from a hiring perspective, playing with pricing, and forecasting future business.
Momentum reconciled invoicing expenses and took over payroll, flowing then into a perfectly laid out end-of-year workbook to turn into the tax accountant. Everything is done in a timely formatted manner. Being very intentional with technology, Momentum provided a personal ‘tech stack’ that converted previous financial methods over to more progressive and higher performing platforms. With dashboards at the fingertips, Becky can now check-in anywhere at any time with live-feed financials for People415.
The hands-on approach from Momentum has completely changed not only the payroll and invoicing at People415, but it has given Becky back the control she desired and the freedom to focus on what she passions about.
“I will continue utilizing Momentum’s services and plan to stay with them indefinitely. They have given me back time in my days while beautifully closing my books monthly, handling invoicing, cleaning my historical records, and managing payroll – along with several other services! I truly recommend Momentum.”
Becky Barton, CEO / Founder
Company Details:
BroadVision Marketing
Inbound Marketing Consultants
Contact:
Jaco Grobbelaar, CMO / Co-Owner
Company Objective:
Beginning as a marketing coach, Jaco soon realized he liked being involved in developing the strategy behind a client’s marketing plan. He wanted to develop a marketing agency that provided that marketing strategy without taking up too much of his clients’ time. During that time Jaco teamed up with his long-time friend Jon Sooy and together they dived into the world of inbound marketing, with Jon handling the technical side while Jaco focused on the marketing strategy, allowing them to work together to grow their clients’ businesses.
As the company grew, understanding their finances became more and more important. BroadVision Marketing had to plan for more employees and bigger projects. Being able to make accurate financial projections became critical. Questions such as;
“Can we afford to hire an employee right now or do we have to wait two more months? Or, “Can we upgrade or buy that new software now?” These were issues we struggled with as neither Jon nor I had any significant financial training or experience. We could not see farther than the next few months.”
During a ProVisors social golf game, Jaco was grouped with Nikole and as the game progressed, Jaco started asking Nikole for advice and soon realized that partnering with Momentum Accounting would be a significant investment in BroadVision Marketing/s ability to make sound financial decisions. Nikole explained how she and her team can help to “clean up the books” and help Jaco and Jon to understand their finances and make sound financial decisions. This would also relieve Jon from many of his financial tasks and allow him to focus on growing the business. What impressed Jaco the most was Nikole’s professional demeanor during their conversation. She didn’t just jump on board; she listened and digested the questions. She analyzed before answering; she was hungry for more information and truly saw a bigger picture. In that moment, Jaco knew partnering with Momentum Accounting was a step in the right direction for BroadVision Marketing.
Naturally not financially minded, Jaco was risk-averse and quite protective of what had been created. Momentum promised to capitalize on opportunities and provide analytics and communication to educate and promote understanding. The partnership was born.
The Momentum Solutions:
While Jon explains the financial side of Momentum’s impact to BroadVision Marketing, Jaco presents another view. The peace and confidence are almost tangible as he describes the relationship and trust within the partnership.
Nicole and her team dug deep into the financials and provided insight on what couldn’t be seen. They exposed where money was being excessively spent, comparing internal employment over contractors – meaning higher in-house productivity and solid offerings to clients. These strategic business decisions have proved to be a game-changer for BVM.
Prior to partnering with Momentum Accounting, Jon handled all finances, but now, Jaco has the confidence to attend every meeting – even having the ability to ask questions and receive educational answers. He has the confidence of understanding how business is flowing and what the future looks like at BVM. Momentum sorted through previous books to categorize spending and breakdown needs versus unnecessaries. A live-feed dashboard was created and is continually utilized to provide a visual of charts, graphs, and apps to allow access anywhere and anytime to the company’s finance.
Momentum also challenged Jaco to look at ‘pipeline financials.’ What current accounts contribute and how will new accounts be included into the pipeline? How will new revenue be determined, allocated, and then utilized? These conversations quickly became continuous throughout monthly meetings, ensuring all earnings were pursued and categorized. Constant follow-up from Momentum leads to consistent discussions with current and potential clients.
Looking back on how the partnership began, Jaco adds that the ‘secret to getting Nicole’s best answers is to take her out for a golf game!” All joking aside, Momentum is readily available and eager to support. There is a passion (on both sides) that creates a balance to better business.
“Sometimes difficult -really difficult-questions are asked of us, and we have to think to answer. Momentum uses creative solutions and innovative approaches to ensure we capitalize and grow.”
“I’m not sure if we actually ever knew our real cash flow before partnering with Momentum. Now I can trust our numbers and that is a significant relief for us.”
Jaco Grobbelaar, CMO / Co-Owner
Onward and upward.
We deliver more than numbers.
We help you do more of the things that move you forward and less of the things that hold you back, helping you stay focused on what matters most – being in control of your growing business.